Gut Check

If you’re planning a special promotion, really ask yourself if you’d jump at the offer you’re putting in front of others. I mean really ask yourself, no faking it. If you don’t get excited about your own offer, don’t expect anyone else to either. That “same ol’ same ol’” tired feeling will bleed through in your headline, subject header, copy, etc. LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at

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