Good Old-Fashioned Email
Internet Marketing always has a shiny new object to swoon over. It could be the hot new mobile app, a new Social Media outlet, or a new platform not yet devised. But, don’t forget about email marketing.
Many Internet Marketing cognoscenti “pooh-pooh” old-fashioned email marketing. It’s not hip enough. It isn’t hip anymore. But, do you want to be hip, or do you want to sell products or services? Email marketing does a lot of heavy lifting, because it’s pretty reliable and inexpensive to produce and execute.
Whether you’re comparing B2B or B2C rate cards and response rates, you’re going to have a tough time beating the ROI email marketing offers. Of course, building your own email house list legitimately is a no-brainer, no matter how unhip it might seem. Remember, the smarty-pants people who thumb their noses at email marketing are probably not your target audience 
. LC
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