Give Me a Search Tool

Posted on January 22nd, 2009 by Larry Chase

Ever notice how many sites don’t offer you a search tool? It’s frustrating, isn’t it? It’s almost as if they want to force you through a mouse maze of their design and choosing. Let site visitors get to what they’re looking for before they hit the back button. How many times do you suppose people came for something you had, but they couldn’t find it for lack of a search tool on your site? Anyway, when you install the right kind of search tool, you’ll see exactly what people are looking for, which will help you understand what to feature forward the next time you redesign your site.

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.