Get Real

In this give it to me now, don’t waste my time medium know as the Internet – and especially email – don’t overpromise. Keep it real. Keep it credible. And for most purposes, keep it short.

This isn’t to say you shouldn’t talk up your strong points. But it doesn mean you’re more apt to be better received when you get to the point sooner rather than later. LC

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The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.

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