Find Out Who’s Not Linking to You

You can easily find out which sites are linking to your competitors and not linking to you. It’s a good practice to find out why they’re pointing to those sites. Is it good content or a partnership? Or, is it a paid ad? If so, how much?

If you have worthy content on your site, it isn’t so far-fetched to ask the sites that point to your competitor to point to you, too. The worst they can say is “No.” The best that can happen is you improve your link neighborhood, which should impress the search engine crawlers the next time they come around to index you. LC

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The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.

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