Eye-Stoppers

Posted on March 17th, 2009 by Larry Chase

The truth is people aren’t hanging on your every word. In fact, right now you’re scanning this as fast as you can, aren’t you? Of course you are. You’ve got things to do and email to delete.
That’s why people like:
Bullets
Tables
Check Boxes
Sub Heads
Since people skim and scan as fast as they can, they find the above bulleted items helpful, as it gives them a sense of what’s being conveyed. People like WDFM because it’s served up in small chunks.
Just remember to make the copy compelling enough to slow the reader down enough to consider what you’re saying and selling. If you make one of those sub heads or copy points compelling enough, it will possibly serve as a speed bump and shift the skimmer into a prospect. LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.