Every Word Counts
Posted on November 27th, 2008 by Larry Chase
Reading is hard work. The reader needs to be rewarded for staying with you with each and every word. If you add over-the-top superlatives and hyperbole, you run the risk of losing readers. And losing readers means lower response rates. So keep your copy crisp. LC
The Internet Marketing Tip above originally appeared in Larry Chase's Web
Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.
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