Emotions Before Logic
Posted on January 29th, 2009 by Larry Chase
People buy on emotion, then rationalize their decision later. That goes for b2c as well as b2b. The more strongly the emotional appeal is made, the more likely your proof will be accepted and believed. LC
The Internet Marketing Tip above originally appeared in Larry Chase's Web
Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.
Related Posts
Hot Buttons April 12, 2011Follow that Blogger October 5, 2011
Who is Linking to Your Competitors and Not to You? May 17, 2011
Direct Marketing and Social Media August 30, 2011
Identifying the Next Small Thing December 13, 2011
Print this post
Discussion Area - Leave a Comment
You must be logged in to post a comment.