This is a serious question. When devising content for your site, you need to be honest with yourself. Why? Because if you don’t value your own intellectual property, the chances are pretty good no one else will either. I read each issue of Web Digest For Marketers three times. If a review or tactic bores me, I get rid of it. I use my own website daily as a way to locate and recall Internet marketing sites I have forgotten about. If I see something out of date, it’s a goner. This constant attention and pruning of one’s own content makes for what I call editorial freshness. That freshness and usability is one reason why thousands of other sites point to www.wdfm.com.