DM Meets SEM

Posted on June 4th, 2009 by Larry Chase

Direct Marketing and Search Engine Marketing share much in common. Both disciplines are focused on results. To get better results from your Pay-Per-Click listings, try starting each listing using the exact same keywords you are bidding on – the very words the user will put in the search box.
For example, if someone is searching for Bob Dylan CDs, it stands to reason that person’s eye will be attracted to listings that mimic back exactly that which he/she is looking for. Just be sure to also include a unique selling proposition after the keywords, such as “Bob Dylan CDs at rock bottom prices.” LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.