Delete = Round File
Posted on January 6th, 2009 by Larry Chase
How many of us go through our postal mail near or over a trash can? Most of us, I suspect. The delete key executes the exact same snap judgment action for our email IN boxes. How many of us review our email with the trigger finger right on that delete key? Most of us, I suspect.
This is why the subject header of your email has to “speak” directly to the recipient, and why the branding of the “FROM” field becomes all important. Having the recipient see your email and start inwardly groaning “Oh no, not him again” needs to be avoided by consistently serving up high value inside each and every email. DM’ers refer to this as loyalty building. I call it common sense. LC
The Internet Marketing Tip above originally appeared in Larry Chase's Web
Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.
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