Click Here to Buy a $40 Million Airplane

Posted on June 9th, 2009 by Larry Chase

While I remember a story about someone buying a $40,000,000 jet online, it’s obviously not the typical case. Considered purchase and B2B products/services often require a “multistep” process. This is where you open up a dialogue with your leads and prospects in the hopes of selling them something during the course of their buying cycle – which might be anywhere from 1 to 18 months, depending on the industry, cost and approval loops.
So if you’re selling something expensive, and I mean really expensive, think about trying to open up a dialogue instead of making a premature close then and there. LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.