Can Copy Be Too Strong?
Posted on November 13th, 2008 by Larry Chase
Yes, in the sense that it can be too muscular in tone. Overconfident or overbearing copy tone is a turnoff and draws attention to itself, rather than what it’s meant to sell. Sometimes people want or need to be nudged, but they genrally don’t liked to be pushed. LC
The Internet Marketing Tip above originally appeared in Larry Chase's Web
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