Button Labels

Posted on July 10th, 2008 by Larry Chase

You don’t need me to tell you that one of the most important parts of your site are those buttons you want people to click on. Yet so many sites don’t think about the labels they stick on those buttons.

Some buttons use “Submit” or “Click Here”. Try testing other labels and see if you get a higher response rate. Try “Sign Me Up Now” or “Subscribe Me” or “Buy Now”. I periodically change the copy on my buttons. Currently, “Sign Me Up Now,” beats everything else when it comes to the subscribe button for my Web Digest For Marketers email newsletter. LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.