Button Copy

Posted on June 16th, 2009 by Larry Chase

So many buttons on web pages use bland words like “Submit” or “Enter” when they could use copy to help increase response rates.

Instead of saying “Subscribe” in a button, you could say “Sign me up for Daily Internet Marketing Tips Now.” Instead of saying “Download”, you could say “Download My Copy of ‘How to Increase Response Rates.’”

In other words, test different button copy that actually gives a reason to take action. It’s one of the simplest and most direct ways to increase response rates.

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.