Being First in Search Results May Not be Nirvana

There is research out there that suggests people like to feel they’ve performed their due diligence by digging deeper into search results. They feel they’ve done their homework when they dig deeper. Whether you are employing organic SEO (Search Engine Optimization) or PPC (Pay-Per-Click) campaigns, see if you don’t get more qualified leads when you’re a few ticks down from the top. LC

  • Share/Bookmark
The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.

Related Posts

 Social Media Spells Conversation Marketing August 31, 2010
 Sales People are People, Too June 22, 2010
 Repeat Yourself. Repeat Yourself. March 24, 2010
 User Happiness Helps Response Rates April 13, 2010
 Testing Win-Backs September 22, 2009

Discussion Area - Leave a Comment

You must be logged in to post a comment.

Register Now for Free Site Optimization

Download Free Adobe Guide Now