Being First in Search Results May Not be Nirvana
Posted on September 18th, 2008 by Larry Chase
There is research out there that suggests people like to feel they’ve performed their due diligence by digging deeper into search results. They feel they’ve done their homework when they dig deeper. Whether you are employing organic SEO (Search Engine Optimization) or PPC (Pay-Per-Click) campaigns, see if you don’t get more qualified leads when you’re a few ticks down from the top. LC
The Internet Marketing Tip above originally appeared in Larry Chase's Web
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