Being Direct Isn’t Insulting

Posted on February 21st, 2012 by Larry Chase

Repeating a call to action or echoing language on your landing page that was first seen by a user in a solo email offer or in search results is a good confirmation a person has come to the right place.

I know some writers and designers don’t want to be so obvious. But the cold truth is many intelligent people may not be solely focused on your copy or campaign.

How many times have you landed on a page and ask out loud “what do they want me to do here?” It happens to me all the time. More often than not.

So, by being direct with your intentions on your Web page, you can help users “cut to the chase” sooner than later, which is a better UI experience anyway. Better for you. Better for them. Better for conversion rates. LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.