Absolutely. Whether you’re writing a headline, body copy, or doing a “trial close” on a real live prospect, engage your target by asking one or more questions.
When you ask a question, no matter the medium, you get the target to participate. If you’re on a live sales call, you can see how you’re doing by the response or lack thereof you get from your prospect.
Asking a question also stops the barage of copy or sales points that often seem overwhelming and therefore can sour the closing effort. So start asking questions today. What are you waiting for? LC
Related PostsPredictive Analytics World Expo Hall August 15, 2013
Practitioners versus Writers September 19, 2013
B2B Sales Prospects are People Too May 2, 2013
Use LinkedIn Polls as a Call to Action Vehicle July 11, 2013
What's Your Agenda? June 5, 2013