Absolutely. Whether you’re writing a headline, body copy, or doing a “trial close” on a real live prospect, engage your target by asking one or more questions.
When you ask a question, no matter the medium, you get the target to participate. If you’re on a live sales call, you can see how you’re doing by the response or lack thereof you get from your prospect.
Asking a question also stops the barage of copy or sales points that often seem overwhelming and therefore can sour the closing effort. So start asking questions today. What are you waiting for? LC
Related PostsAds You Want to Get January 1, 2013
Time-Sensitive Offers Versus Evergreen Offers August 14, 2012
Internet Marketing Humility December 13, 2012
B2B Sales Prospects are People Too May 2, 2013
Getting a Direct Response in a Job Interview February 5, 2013