Absolutely. Whether you’re writing a headline, body copy, or doing a “trial close” on a real live prospect, engage your target by asking one or more questions.
When you ask a question, no matter the medium, you get the target to participate. If you’re on a live sales call, you can see how you’re doing by the response or lack thereof you get from your prospect.
Asking a question also stops the barage of copy or sales points that often seem overwhelming and therefore can sour the closing effort. So start asking questions today. What are you waiting for? LC