Are You on Your Reader’s Wavelength?
Posted on February 10th, 2009 by Larry Chase
Do your ads use the same language your audience would use if they were talking about the subject of your ad? If you’re speaking another language, or “missing the mark” with the approach you’re employing, you’re leaving money on the table.
PPC copy does well when it mimics the words used by the person conducting a search. Solo email subject lines need to resonate with the recipient or it’s delete city for that solo email. The same is true in all media. It’s just online, you see the results right away. That’s a good thing because then you can instantly adjust until you hit your mark. LC
The Internet Marketing Tip above originally appeared in Larry Chase's Web
Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.
Related Posts
No Joke. Don’t Use Humor in DM Copy May 7, 2009“I’ll think about it,” means no. April 9, 2009
Lists May 5, 2009
Make Them An Offer They Can’t Refuse May 21, 2009
Social Media as Feedback Loop: More than an Acquisition Program October 20, 2009

Print this post
Discussion Area - Leave a Comment
You must be logged in to post a comment.