Appeal to the Inner Calculator

Posted on July 3rd, 2008 by Larry Chase

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Everyone has a mental calculator. If you’re considering an annual car or home mortgage, you’re apt to use your mental calculator to divide by 12 to see what the monthly payments will be. People might divide a monthly charge by 30 to see what the daily cost will be, and so forth.

A good direct copywriter knows to get that mental calculator cranking in the reader’s mind. It often is the first step to the reader becoming involved or engaged in your offer. The trick is knowing when to break down the numbers for your reader and when to let that reader do it for herself so she sees what a great deal you are offering. LC

The Internet Marketing Tip above originally appeared in Larry Chase's Web Digest For Marketers which you can subscribe to at no charge at www.wdfm.com.