In 2010, The Wall Street Journal has been featuring an outstanding series of articles called “What They Know.”
It explores in detail how intrusive or efficient advertising networks and many websites are when it comes to dropping cookies, pixels and tracking beacons on your computer.
The series shows you how quickly they can build a profile on you without knowing your name and immediately thereafter put highly relevant ads in front of you.
As a marketer, you need to know about this. There will undoubtedly be regulatory impact and dramatic differences in the way advertising is bought and sold in the immediate future.
Every article in this series is worth your time, but below are my top three picks in this series. LC