Tell Me What You Want Me to Do

How many times have you gone to a Website, and you can’t figure out what they want you to do?

Even if visitors don’t want to take action, they often want to know what action you would like them to take if they were so inclined. This telegraphs to the site visitor where you’re coming from.

I see nothing wrong with being straightforward about exactly what your agenda is on a Website. In fact, when I see such clear-headed directions, I’m relieved that I don’t have to spend more time trying to figure out what you’re trying to sell me, how you make money or what you want me to subscribe to. LC

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