Internet Direct Marketing Tip of the Day

ComScore’s Andrew Lipsman points out that significant numbers of online shoppers abandon shopping carts when they get to the part about paying for shipping. In these tough times and super-competitive selling environments, customers don’t want nor expect to pay for shipping.

A significant number of them will simply go elsewhere. Gone are the days where etailers would use shipping as an opportunity for mark-up and profit. In other words, etailers have to make their money on the core product or service they’re selling. Maybe this will change back over time, but I doubt it. LC

Tags: Tip Of The Day by Larry Chase
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I know most marketers scratch their heads on what to do with Social Media.

Well, this Internet medium keeps morphing, but human nature stays pretty much the same. One thing about human nature is that people want to communicate.

So, when dreaming of your SocMed campaign, think about what you can offer that will cause your audience to want to interact with it. They might react directly to you, or pass your message or offering to someone else.

The point is, SocMed, or Web 2.0 pays off the interactivity of Internet marketing.

In a few short years, we will look back on today and think how quaint most of the SocMed campaigns were. Internet old-timers do that with campaigns from the 90′s. Don’t worry about making mistakes. Gathering knowledge now will give you a competitive advantage later. Good luck. LC

Tags: Tip Of The Day by Larry Chase
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