ComScore’s Andrew Lipsman points out that significant numbers of online shoppers abandon shopping carts when they get to the part about paying for shipping. In these tough times and super-competitive selling environments, customers don’t want nor expect to pay for shipping.
A significant number of them will simply go elsewhere. Gone are the days where etailers would use shipping as an opportunity for mark-up and profit. In other words, etailers have to make their money on the core product or service they’re selling. Maybe this will change back over time, but I doubt it. LC