Internet Direct Marketing Tip of the Day

If you want to be sure a specific person or company finds your Tweet, put an @ (the “at” symbol) in front of the Twitter name. Example: @LarryChaseWDFM.

Twitter calls these “mentions” and tracks who mentions you and what they say. When you mention others using the @ symbol, those people will see your Tweet, even if they don’t follow you.

Likewise, you’ll see any Tweet that mentions your Twitter handle, even if you don’t follow that particular Twitterer.

Most Twitter clients build this “mention” function in when you reply to a Tweet, but you can add the @ symbol manually as long as you use the correct Twitter handle. LC

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One way to make your ad copy jump off the screen is to use words that are “hot” in the period in which your campaign is running. You might even consider building a campaign around what is hot at the moment.

Of course, what’s red hot now can be stone cold in a few months, but by then, you’ll probably have moved on to the next bevy of ads which use offers and words that are emblematic for that point in time.

Try it. When done right, your copy has a newsy immediacy to it and can dramatically boost response rates. LC

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