Mad for Mad Men

The next season of the inside 1960′s Madison Avenue show is still under wraps, but its cable home, AMC, is continuing to host the clever microsite <a href-”http://www.amctv.com/originals/madmen/madmenyourself/”>”Mad Men Yourself,”</a> which promotes the classic, cynical series.

This site lets you create swanky ’60s-style avatars resembling characters from the show for your iPhone, Facebook page or Twitter image or to decorate your computer desktop.

In the second season, Banana Republic offered suits inspired by lead character Don Draper, which was ironic for a store that started out selling safari-type threads. You could even get a Mad Men tie clasp. When’s the last time you saw someone wearing a tie clasp?

For a while, tuploaded clips on YouTube deubbed in modrn-day dialogue into exisiting scenes from the 1960s. One showede account exec Campbell Twittering about Nancy NoodleHead, in the hopes of making the campaign go viral…a far-out thought for 1961. This is what you call brand loyalty. LC

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Who’s Talking?

I’m always amazed by wishy-washy Website copy that never makes it clear who is behind the copy on the page. I find myself fixated on trying to figure out who is talking and what their agenda is. This undermines the copy because I’m not focused on what, but rather, who.

The same is true for lots of solo email “from” fields. I have to look at the extended header or the email service bureau or some sub-domain to guess who is trying to convince me of what. Again, this sort of communique loses credibility because it isn’t up-front in what is normally a pretty transparent medium.

The Internet isn’t one medium, but rather a bundle of media that employs different modalities: Web pages, emails, blogs, RSS feeds, Twitter streams and so on. The variety will only increase in time, and there will be some confusion about who is talking in any one of these channels for some time to come. It can’t hurt to be more clear about who you are and your intentions. LC

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