Internet Direct Marketing Tip of the Day

Social Media or Web 2.0 is all about engaging the end user in some sort of dialogue or participation. It might be an invitation to submit a video, picture, comment, or what have you.

Social Media is all about inviting your audience to take some sort of action, even if it does not lead directly to a sale. Many marketers don’t want to dedicate resources to handling the responses solicited. But, it doesn’t have to be so labor-intensive.

For a slightly twisted but effective example of a large brand inviting participation, look at Burger King’s recent “Whopper Sacrifice” campaign on Facebook. It gave a coupon for a Whopper sandwich to anyone who defriended 10 Facebook friends. The company gave out 23,000 coupons before ending the promotion. LC

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Internet Marketing always has a shiny new object to swoon over. It could be the hot new mobile app, a new Social Media outlet, or a new platform not yet devised. But, don’t forget about email marketing.

Many Internet Marketing cognoscenti “pooh-pooh” old-fashioned email marketing. It’s not hip enough. It isn’t hip anymore. But, do you want to be hip, or do you want to sell products or services? Email marketing does a lot of heavy lifting, because it’s pretty reliable and inexpensive to produce and execute.

Whether you’re comparing B2B or B2C rate cards and response rates, you’re going to have a tough time beating the ROI email marketing offers. Of course, building your own email house list legitimately is a no-brainer, no matter how unhip it might seem. Remember, the smarty-pants people who thumb their noses at email marketing are probably not your target audience . LC

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