Funny thing about many marketers: For some reason, they disregard what sales people tell them. This is arrogant and short-sighted.
Sales people are where the rubber meets the pavement. It’s where your organization often makes the conversion to sale or loses it. Sales people can sense emotional shifts in a phone call or face-to-face encounter with a prospect. They see how target audiences respond to marketing campaigns.
So, why do so many marketers not listen to their sales departments? Beats me. I get some of my best ideas from talking to sales people on trade-show floors, the phone and in stores. Try it.
Talk to a sales person today. Better yet, take one out to lunch. You’ll learn something you can use in your marketing efforts. LC