I am appalled at how many spelling errors I see on websites and in email marketing messages. Back in the days of print, there were proofreaders and other safeguards to ensure grammar and spelling were correct. Maybe that’s because print production is more expensive than online production.
Misspelled words online have caused me to change my mind and not call that company, or to abandon a shopping cart.
When I see lots of misspelled words on a website, it tells me they are sloppy. If they are sloppy before the sale, how much better — or worse — will they be after they have my money? Spelling errors reflect directly on the company, the brand image and the product and services offered.
Tip: Read your own copy three times, and then have someone else read the copy with fresh eyes. Many writers rely too heavily on spell checkers in their rush to get copy out on deadline. This is why I see words that are spelled correctly, but are used incorrectly where they appear. There is no substitute for eyeballing every word of copy.