The traffic patterns on your site are probably different from one month to the next. Sure, there are patterns I’ve noticed that can and often do last for years. But new patterns and themes sprout up regularly, too. For example, on my Internet Resource Directory at www.wdfm.com, I notice the Copywriting category gets fewer visits now, while other categories have moved up in popularity. I also see many more people entering the site through articles down the right hand column of the home page, since those articles consistently rank high in search results, which is partly due to press releases heralding their existence. Comparing what changes on your site can tell you the shifting interests and intentions of your visitors. At the end of the day, a good Internet direct marketer wants to understand those intentions and interests in order to react accordingly. If you don’t “get” what your visitors are about, you’ll be talking in one direction, whilst they are listening or looking for something else. This disconnected scenario is the marketer’s “Tower of Babel”, which is the state of much of marketing overall.