Read It Out Loud
Many people who write copy for ads aren’t actually copywriters. Perhaps you’re one of them who’s been asked to wear that hat and write the ad, and write it fast cuz it’s on deadline. When reading words, many people read them to themselves with an inner voice. If you’re new to writing ad copy, and you’re not sure how something is coming across, read it out loud to yourself and then to someone else. If you keep tripping over words, think about changing those words. If you find you’re not comfortable saying something in a certain way, think about changing it until you are comfortable. The chances are your copy will come across as being more authentic when you are comfortable writing and speaking the copy as if you were saying it to your neighbor or colleague.
