The velocity of change in this Internet Marketing space is most definitely accelerating. There’s always a plethora of how-to blog posts, articles and books as well as white papers on how you should use all this newly created media.
Before you take much of this free advice, consider the source. Do the authors of these how-to pieces ever write in first person about results or experiences they’ve had with the topic they’re presumably expert at?
Being an expert user of a medium doesn’t make you an expert marketer in same. I find many of these authors are “do as I say, not as I do” writers.
I’d much rather read or listen to someone whose presentation skills aren’t so hot but whose content is the real deal, rather than a polished writer or presenter who is a mile wide and a half-inch deep.
In short, just follow those who walk the walk, not those who just talk the talk. LC