Direct Marketing Resource Center 

Direct Marketing Resources Result(s): 1 - 10 of 31

American FactFinder Want to learn more about your prospects and customers? American FactFinder offers an amazing compilation of information gleaned from Census Bureau data sets, plus easy-to-use interactive tools to help you pull out only the information that you need. Create tables and maps by industry, geography, income and more in seconds, or access preformatted data sets by nation, state, county, city - all the way down to the block level. Talk about knowing your customer.

Bob Bly Copywriter extraordinaire Bob Bly writes sales letters, direct mail packages, inserts, Internet direct mail, ads, brochures, articles, press releases, newsletters, Web pages, white papers and marketing materials. As a freelancer, he's written copy for more than 100 agencies and advertisers, and prolific writer that he is, he's the author of 45 books, including "The Copywriter’s Handbook," "The Perfect Sales Piece" and "Business-To-Business Direct Marketing." He's also written "Internet Direct Mail" with Steve Roberts and Michelle Feit, who is no slouch herself in the list management business. It's one of the best books to read when it comes to practicing the principles of DM on the Internet. You'll find reams of information about copywriting at this site, whether you are looking to hire a copywriter or you yearn for the writing life yourself... as Mr. Bly has made a second career out of helping other freelancers become more successful. A must for copywriters of all stripes. Do be sure to subscribe to the Bob Bly Direct Response Letter email newsletter; WDFM Publisher Larry Chase does and he highly recommends it.

Catalog Age Catalog Age is the Bible of the catalog industry. Unlike some of its DM counterparts, this publication has done an excellent job of covering both print and pixels. As consummate direct marketers, catalogers have much insight to share, and they do so freely at this site. Topics range from copy and creative to paper, print, production and postage, with databases, e-commerce and email marketing well represented for the interactive types. Be sure to sign up for the weekly email newsletter so that you can easily find new articles of interest when they are published.

Claude Hopkins' Scientific Advertising According to many students of Direct Marketing, Claude Hopkins was ahead of his time. Jumpstart your DM learning curve by reading "Scientific Advertising," the classic tome penned by legendary ad man Claude Hopkins, who was born in 1866 and who worked for Lord & Thomas advertising agency, forerunner to today's Foote, Cone & Belding. The book has been reproduced in its entirety at this site for free. Hopkins was an incredibly successful copywriter and strategist whose six-figure salary (enormous for that time) was the result of careful adherence to principles, fundamentals and ROI. In his quest to improve ROI, he was the first to formalize many classic advertising testing methods such as ad tracking, double blind headline testing and more. Dig into all 21 chapters of "Scientific Advertising" for free right here; they are as fresh as the day they were written eighty years ago. PS - Hopkins is also the author of the autobiographical "My Life in Advertising", another "must-read" for DM students.

Connect Direct Searching for some direct marketing inspiration? Connect Direct, an agency specializing in DM for high-tech companies, offers many no-cost goodies at their revamped site. Check out "The High-Tech Direct Marketing Handbook" for 45 tips and techniques on strategy, offer, creative, lists, landing pages and more. You can keep the tips coming by subscribing to the complimentary tip of the month email newsletter. If a Webinar is in your future, you might want to check out their no-cost, one-hour Webinar on Web seminar success. It covers broadcast technology options, how to choose a vendor, how to maximize direct marketing contacts (your invitation, registration, attendance and follow up) and more. This site is a good example of "give to get" marketing.

CoolSavings Millions of consumers check out CoolSavings for printable coupons from leading companies. Now consumer packaged goods companies can bolster their marketing efforts by delivering free-standing insert ads (you know, those newspaper inserts chock full of coupons) online. Called "Multi-Brand Events," these online FSI's (free-standing inserts) are designed to duplicate the practice of sharing marketing costs among brands (packaged goods companies frequently pair "power" brands with new lines and offers). Not only can companies reach consumers who may not be buying and reading the newspaper, but they can also target and track coupon clippers based on geography, demographics and redemption data and learn from their campaigns.

Dan Kennedy This no-frills, no BS site from "millionaire maker" Dan Kennedy shares some of the secrets that clients pay him megabucks an hour to learn. One of the nation's leading infomercial experts and a member of the brain trust behind the Guthy-Renker Corporation's "Think and Grow Rich" empire, Mr. Kennedy focuses on "unusual" direct-response advertising and direct marketing advice, strategy, copywriting, video production and infomercials. Look for the list of recommended books on the topics of sales, marketing and personal success, plus free articles such as "How to Get Booked Solid" and "How To Really Make Money In Mail Order." The site also offers the opportunity to join Dan's Inner Circle for personal instruction, value-added offers and members-only content... all yours for only $39.97(US) for a one-year subscription, which includes a three-month test drive and complete refund offer.

Database Marketing Institute If you don't know your RFM from your ERA, it's time to learn more about database marketing. This site is home to Arthur Hughes, author of "Strategic Database Marketing" and industry guru. At the site, he shares over 100 excellent articles covering everything from RFM basics to CRM to calculating customer lifetime value. The Database Marketing Institute is devoted to research and education, and educate it does. If you have been less than satisfied with your email marketing or other direct marketing efforts, it might be time to brush up on some of the basics. A very useful site.

Direct Direct is a staple of the direct marketing industry. It covers direct marketing campaigns and technology, the data/list business, email and Web marketing, telemarketing and direct response media. Be sure to sign up for both the Newsline and Listline free email newsletters, which will bring the newest content to your desktop every day.

Direct Marketing Tips From the Pros If you like your DM info in quick, easy-to-digest bites, check out "Direct Marketing Tips From the Pros," a compilation brought to you by Melissa Data Corp., a direct mail and marketing solutions provider. You'll find tips on advertising, catalogs, copywriting, direct marketing, email, mailing and more. For example, a limited time offer can often move the skeptic and procrastinator from prospect to customer. While at the site, sign up for the eNews email newsletter to have tips delivered to you on a monthly basis.

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Last Updated: Monday, March 29, 2004

Copyright Chase Online Marketing Strategies, Inc. 2004. All Rights Reserved.

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